Digitization

How to Maximize Top Line Revenue With Enterprise Mobility

As companies emerge from the economic downturn and focus on the future, the challenge for growing top line revenue continues.

As a former CIO with decades of experience in a pretty diverse set of industries, I’ve seen first hand the challenges in moving various business levers this way and that way in an effort to affect top line growth and profitability.

I also know the majority of organizations are knee-deep in a discovery process to determine where and how smart mobile technology will best help their corporations in any number of ways, in productivity, efficiency, service, and ultimately, revenue growth. The business pressure to figure it out mounts almost daily.

The Impact of Mobility on Top Line Revenue

In almost any industry, there are typically twenty to forty key business processes, and hundreds or thousands of sub-processes. Add on the vast labyrinth of back office and front office technologies companies run on every day — including of course, SAP— and fitting mobility into the mix quickly and easily becomes quite a task… much less predicting with any certainly its net impact on revenue.

Despite that level of process and technology complexity, clearly, front office operations are a natural place to start. Anywhere that mobility can improve the customer experience at any stage of that relationship lifecycle should be a priority. Customer service and support organizations also carry tremendous opportunity for positive impact on revenue growth as a direct result of mobility. Many others will have a downstream impact on revenue, such as procurement and even HR.

The reality is that responsive, proactive companies build happier, more loyal customer bases that stay longer, refer more and buy more. Even being more responsive to ‘internal customers’ has an impact. So the lifetime value of a customer—and therefore revenue—is a direct link to the effects of implementing mobility.

Early Adopters of Enterprise Mobility Already Have an Edge

According to a recent SAP survey on enterprise mobility, there are some key characteristics of companies that have a greater enterprise mobility maturity level and have taken an early adopter approach. Those companies:

  • Take lesser time to develop deploy new applications (in days)
  • Have higher % of users with mobile access to cross functional applications
  • Have higher % of users with mobile access to enterprise processes/applications

But there’s more to the story.

The study also confirmed the impact of enterprise mobility adoption on business performance, with top performing companies demonstrating:

  • 20 percent higher revenue growth on average
  • More than twice the revenue per employee compared to bottom performers
  • Almost double employee productivity
  • Almost four times higher margins
  • More than 20% lower customer churn

I don’t think there’s any debate that mobility is a business requirement. And as adoption continues, there’s a growing body of quantifiable evidence that it has a positive and measurable impact on revenue. Indeed, few technologies in history have changed the game so dramatically for the enterprise.

How Will You Change the Game for Your Company?

appsFreedom has built a business model and ready-to-use SAP mobile app solution designed from the ground up to help companies expedite mobility adoption without incurring the traditional time and expense risk of a large, complex enterprise project.

Their approach also helps guide the enterprise with mobility best practices for device management and cross-functional integration while helping to prioritize areas where the business can create quick-win scenarios to positively impact revenue.