Nowadays no one has patience for sales meetings that don’t end with orders being made. Salespeople want to move on to fulfilling the needs of the next lead, and your prospects are booking precious face time in order to address that specific pain point your product or service solves.
Thankfully, today’s enterprise tech tools dramatically increase the likelihood of a successful on-site sales meeting. With the right app installed in your sales reps’ mobile devices, your business will be in the best possible position to increase sales transactions, build loyal relationships with clients and minimize the sales cycle.
Why Today’s Sales Funnel Calls for Rich Mobile CRM Access
In the days before everyone had more information than we could ever need, literally in the palms of our hands, salespeople were responsible for much more than closing deals. Especially in the business services sector, sales reps handled the entire lead nurturing process through a drawn-out series of in-person meetings. Through these meetings, they established trust, built awareness, and educated prospects about the solutions on offer. Closing took place at the very end of this process.
Today, nurturing and educating happens in digital spaces before the prospect will ever speak to a salesperson. Thanks to the power of content marketing resources and marketing automation tools, prospects are moving themselves along the sales funnel. The residual benefit is that salespeople now have access to computer-generated rich records about what each prospect cares about the most.
By the time a sales representative is actually sitting across from a prospect on-site, the in-person meeting is only taking place because the lead is ready to close. The people on both sides of the desk don’t have patience for additional rounds of communication. The buyer is already well informed and is in the decision phase. The seller simply needs to close the sale.
Buyers are used to getting all the pertinent information online, with the click of a button. They depend on using that information to decide what to buy, and from whom. In order to maintain a competitive edge, salespeople must be able to answer questions in real time. They must be able to make a good impression in one go, and need to be intimately familiar with the specific needs and concerns of each prospect. “I don’t know; I’ll get back to you on that” may very well be the death-knell of a prospective sale in the information age.
How the Right CRM App Empowers Your Sales Reps
Mobile apps make it easier for salespeople to do their jobs well. So they are more efficient, spend less time making each sale and successfully close a higher volume.
Instead of looking up information online or contacting headquarters by phone or email, salespeople should be able to access information right from their mobile devices. They can show impressive multimedia presentations to prospects on-demand and access all data, and historical information, about the specific lead from the field.
By spending a few minutes reviewing each lead record before each meeting, sales reps can quickly review all questions asked to date, the content that the prospect has been looking at, purchase histories and previous demands, gaining insight into the right way to approach the opportunities at hand.
The Benefits of a Shorter Sales Cycle
A good mobile sales team app leads to a shorter sales cycle. Without the need to keep coming back for more relationship building meetings, salespeople are free to spend their time doing what they do best: closing deals.
Customers enjoy immediate and accurate orders, including the ability to override default order parameters. Discounts and price adjustments can be executed on the spot, and service requests can be dispatched instantly.
Shorter sales cycles help your company to maintain a competitive edge. The less time your team needs to spend on each sale, the narrower the window for competitors. If your company can’t offer quality service with extreme efficiency, your sales prospects will soon discover that your competitors are more than eager to deliver the goods.
Getting the Best Mobile App for Sales
Every enterprise is different. Your company’s product lines, business processes and sales cycles are like those of no other business. That’s why the best mobile sales-empowerment app for you is different from the best solution for anyone else. On the other hand, building something from scratch can be extremely costly, can involve technology lock-ins and can take months and months of development.
With appsFreedom’s modular components, you can integrate your existing data systems, customize your app without having to write a single line of code, manage your own agile rollouts, and your app is yours forever. Our solution isn’t for everybody, but the people who use it, love it. With the right mobile app in place, your sales reps will be able to close more deals more effectively. Get test drive of our platform today, and mobilize your CRM with a customized, streamlined mobile app.