The downstream oil and gas companies concentrate on three profit-driven philosophies as their four pillars of success – Maintain product quality, sustain low inventory, keep product and haulers moving! If these three principles are right on track, the downstream sector is right there managing costs along with delivering great customer service.
However, that’s rarely the case! Clients imprecisely forecast demand, haulers face complications when heading to a delivery spot, and customers need their products at the similar moments. Unfortunately, downstream companies are not that well equipped to handle those fallouts!
Mobile and sensor technology – Efficient, Integrated, and Flexible!
The downstream oil markets need a dramatic shift in its operations. Making some clever investments for enhancing efficiency has to become a key business strategy!
Oil downstream companies can streamline and augment their customer engagement by capitalizing on technological advancements like mobility.
Mobile technology enhancing the four key areas of serious inefficiency in downstream oil companies
Maintenance
Integrating plant assets with great communication drives a streamlined maintenance strategy. With historical and real-time data from the digital plant sources available handy, one can easily diagnose why an asset is failing regularly. Possible solutions can be designed without even stepping into the plant. Sophisticated downstream oil and gas digital plants can simply customize a maintenance approach for the individual assets of the system.
Health, Safety, and Environment
A vital area to mobilize in the downstream oil and gas processes is the adherence to health and safety norms. With the help of geofencing and contextually alert technologies, the industry can deliver important health and safety procedures to employees when they require. There will no longer be a need to rely on the employees to review procedures before going onto the site. Communicating such effective information right before the employee works with risky equipment will radically minimize the unfortunate incidents on sites.
Supply Chain Management
Warehouses are able to feed all their data into a mobile app and use that to steer their scheduling and pricing processes.
Drivers can rely on a GPS routing application that will assist them in avoiding areas of heavy traffic or accidents. Integrating the app with weather forecasts will help the drivers avoid harsh weather conditions which can result in a delay in the delivery. Managers can easily track the driver’s vehicle at all times.
Basically, a tighter communications loop between supply and demand is achieved through mobility.
Marketing
By setting up geofences near gas stations, promotion opportunities can be driven directly to the hands of the user. Mobile technology can help educate the environmentally conscious customers on what they can do to conserve oil and gas. Digital technology can let consumers know when the prices drop at their most visited gas station locations. Consumers appreciate the opportunity to save.
The downstream oil and gas industry is having a changeover. By taking smart decisions, surf over the industry changes and emerge out as a forerunner!
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