There are many reasons to measure user adoption in your enterprise mobile apps. For one, thats the primary way to tell if an app was worth building or not. Secondly, measuring usage can also be used to determine areas of the app that need a user experience improvement.
The success of your mobile app is not in the number of downloads or installs, it’s in the number of transactions per user. Where are they starting in the app and where are they ending? Are users reaching the finish line for critical workflows? If not, where in the transaction are they stopping?
Measuring User Adoption in Enterprise Mobile Apps
Measuring these things is the only way to ensure users are using the app and if it’s helping the workflow or not. In some cases, you may find that the app is actually hindering productivity and requires some changes to business logic and workflows.
Without away to measure app usage, you won’t know what problems to solve if your app is flawed in some way. User adoption metrics can reveal fundamental blocks in workflows that make the app to frustrating, or even completely unusable.
How Was It Done Before?
Companies used to rely on manual surveys to find out what people thought about the usability, design and convenience of new applications. They had to manually interview users to find out how they were using the app, what devices they were using, where they were and at what times they tried certain features, and the list goes on.
Today, it’s much easier. With integrated user analytics, it’s much simpler to gather data on usage, location, devices, and workflows automatically.
With appsFreedom, there are user logs where you can see where and from what device you are logging in. You can measure how many times a user has logged in, who is using the app the most, who is using it most effectively and how, and more to get real, valuable insights into the design and effectiveness of your apps. There’s also the benefit of seeing where in the app workflow users are getting stuck, giving you a quick and easy way to identify bugs or process flaws.
All this can be done through appsFreedom with nice, visual dashboards and graphs allowing developers to effectively measure the effectiveness and user adoption of their apps.
The Benefits of User Adoption Analytics
For those who effectively measure user adoption with their apps, it can bring a lot of benefits to app developers, making them more efficient and effective with future releases. The best way to effectively measure, and use user adoption statistics to make the app better is to start measuring from the minimum viable product (MVP) release.
Rather than developing an app on a large scale, build it in bits and pieces, and allow end-users to test it. Measure their success and experience on the small scale and improve the workflows and features as you build on more complex features. This will allow you to make small adjustments to make the app as easy to use and efficient as possible.
While there are techniques on how to improve user adoption, the best way to ensure users appreciate and adopt an application is to build it to make their lives better. And the only way to do this is to build small, measure usage analytics, learn how to improve the app, and enter into another small build cycle.
In this method, it’s the user analytics that are dictating how you build the app, not assumptions. This allows the final app to be totally built specifically for the end-user.